|GREENWOOD VILLAGE, Colo.–(BUSINESS WIRE)–Jul. 11, 2016
– New Location Represents Additional Investment by Selling Simplified Group to Capitalize on Growing Opportunity in Marketing Data Quality Segment.
With its charter and focus of improving marketing data quality for today’s sales and marketing teams, Acquiro, a marketing technology solutions vendor launched earlier this year, announced today the opening of its Singapore office. Acquiro – part of the Selling Simplified Group (SSG) – was formed with the mission of bringing to market data quality solutions engineered to dramatically increase a company’s revenue by validating and enriching lead contact data.
This global expansion by SSG is in response to the increasing need for more complete and accurate marketing data required by companies across the Asia-Pacific Region. Although SSG has an established presence and regional sales team in support of its Selling Simplified content syndication business, the addition of the recently launched Acquiro brand is in recognition of the expanded opportunity for its Software-as-a-Service (SaaS) data solutions product, LeadFUSION.
“We believe companies throughout the Asia-Pacific region have a tremendous need to address the poor data quality problem which can greatly inhibit their revenue growth,” says Michael Whife, CEO, Acquiro. “Our Acquiro LeadFUSION Suite is the only sales data quality solution available on the market which is proven to be as effective in these global regions as it is in the U.S.”
Launched in May of 2016, Acquiro is part of the Selling Simplified Group (SSG) founded in 2012, an organization of sales and marketing technologists who are dedicated to helping companies fill sales funnels and grow revenue – fast! Our mission is to simplify selling so sales teams can focus on closing and growing revenue by keeping pipelines full of high quality, nurtured, sales-ready leads. In keeping with this mission, Acquiro was formed to focus on the development of cutting-edge technologies to bring to market advanced SaaS solutions engineered to improve sales data quality that can dramatically increase clients’ revenue streams. With headquarters in Greenwood Village, Colorado, Acquiro is a global organization with regional offices in California, London, Singapore, and Pune, India.
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